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  • Readiness Tools
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The Operating Layer Between Readiness and Revenue

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What the Redistribution OS Manages

What Redistribution OS is

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Redistribution is an Operating Environment — Not a Channel


Redistribution doesn’t work because a distributor says yes.


It works when sales, operators, inventory, and accountability are aligned in the field.


Redistribution OS is the operating system Futurewrks uses to turn redistribution access into repeatable execution — across national and regional redistributors.


This is where redistribution stops being theoretical and starts producing revenue.

What Redistribution OS is

What the Redistribution OS Manages

What Redistribution OS is

Execution Discipline after Access is Granted


Redistribution OS is not tied to any single distributor.  It applies across:

  • National redistributors 
  • Regional and specialty redistributors 
  • Category-focused platforms 
  • Multi-distributor environments
     

The OS defines:

  • Who sells 
  • What converts 
  • Where accountability lives 
  • How velocity is measured 
  • When to adjust before cost shows up
     

Redistribution OS exists because access without execution creates leakage.

What the Redistribution OS Manages

What the Redistribution OS Manages

What the Redistribution OS Manages

Where Redistribution Actually Breaks


Most brands lose control after onboarding.


The Redistribution OS governs:

  • Distributor activation discipline 
  • Operator targeting and prioritization 
  • Sales execution standards 
  • Inventory positioning and replenishment logic 
  • Forecast ownership and accuracy 
  • Velocity tracking by operator and market
     

This is not oversight.
This is hands-on operating control.

How the OS Works in Practice

How this connects to Readiness Tools

What the Redistribution OS Manages

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From Onboarding to Velocity


1. Onboarding Design
Define how redistribution will be sold, supported, and replenished — before volume moves.


2. Field Activation
Ensure operators know what to sell, why it matters, and how it converts.


3. Velocity Governance
Track sell-through, not shipments. Intervene early when friction appears.


4. Stabilization & Scale
Lock repeatability so growth compounds instead of resets.

Who this is for - And Who it isn't

How this connects to Readiness Tools

How this connects to Readiness Tools

Team discusses CPG sales forecasts, distribution plans, and timelines around charts and whiteboard.

Built for Operators Who Expect Results


The Redistribution OS is designed for 

brands that:

  • Expect redistribution to produce revenue, not optics 
  • Want clarity on who owns growth post-onboarding
  • Are willing to align sales, ops, and finance 
  • Prefer controlled scale over chaotic expansion
     

This is not for brands looking to:

  • "Get listed and see what happens” 
  • Outsource accountability 
  • Skip execution discipline
     

Redistribution without ownership is expensive.

How this connects to Readiness Tools

How this connects to Readiness Tools

How this connects to Readiness Tools

Digital procurement process integrated with analytics, logistics, contracts, supply chain management

Readiness Determines Entry. The OS Drives Results.


  • Readiness Tools determine if redistribution should happen 
  • Redistribution OS governs how it happens 
  • Activation Services execute inside the system
     

No leap of faith.

No black box.

No distributor-specific dependency.

Redistribution is an operating system, not a logistics event.


David Enser, Founder

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